Posts Tagged ‘Daniel Myrick’
It’s now ten years since The Blair Witch Project (1999) brought the power of cinema and the (then fledgling) internet together, with its faux-true story/documentary approach to what was actually nothing more (but certainly nothing less) than a well-told (and very creepy) spook story.
Wicked Witch of the Web…
Can it really be already ten years since writer-directors Daniel Myrick and Eduardo Sánchez’s horror revolution, The Blair Witch Project (1999), took the world and Web by storm?
In a promotional gimmick worthy of the late, great William Castle, young cineastes Myrick and Sánchez, who could see exactly how big the internet was going to get, decided to sell their grim ‘tale-to- be-told-round-the-camp-fire’ for real – the pitch, which was among the very first examples of ‘viral marketing’, and which was communicated via ‘for real’ news stories etc on the fledgling internet, was that a film made by three young student filmmakers (Heather Donahue, Joshua ‘Josh’ Leonard and Michael Williams, who all ‘play’ themselves) had been found a year after they had disappeared in the woods near the town of Burkittesville (formerly Blair), Maryland.


