European Film Academy

EFA turns to young audiences

To celebrate this year’s 25th European Film Awards, the European Film Academy (EFA) and EFA Productions have launched a new award: The European Film Academy Young Audience Award, which will be presented as a separate event.

EFA Chairman Yves Marmion said: “It has long been our wish to shed a special light on the younger audiences, the people who will be watching European films in the years and decades to come. Thanks to the support by Mitteldeutsche Medienförderung (MDM) and in co-operation with great national partners, we are now able to present this award with the right network and structure. Of course, it is a particular joy for us to be able to present it in this special year when we’ll celebrate the 25th European Film Awards and we hope to be able to extend this network and welcome further partners in the coming years.”

The initiative will begin this year with a network comprising the following six partners: EYE Film Institute Netherlands (Amsterdam, the Netherlands), Film Center Serbia (Belgrade, Serbia), Danish Film Institute (Copenhagen, Denmark), Deutsche Kindermedienstiftung Goldener Spatz (Erfurt, Germany), Swedish Film Institute (Stockholm, Sweden) and Museo Nazionale del Cinema (Turin, Italy).

On the Young Audience Film Day on 10 June, three films nominated by EFA will be screened to a young audience (10–13 year-olds) in Amsterdam, Belgrade, Copenhagen, Erfurt, Stockholm and Turin, and it will be this young audience who will act as judges and jury, and vote for the winner immediately after the screenings – the presentation of the award will take place on the same day in Erfurt.

Eligible for this newly introduced award are European feature-length fiction, animation and documentary films intended for children aged from ten to 13. The films must have had their first official screening (be it at a festival or at a regular cinema) after 1 March 2011.

The screenings in the individual cities will be documented on the European Film Awards website, for young film lovers (and their parents and teachers). The European Film Academy Young Audience Award is organised and presented by the European Film Academy and EFA Productions with the support of the Mitteldeutsche Medienförderung (MDM). The national Young Audience Film Day events will be organised with the support of the respective national partners. Submission deadline is 15 March – if you have any questions, please contact Maria von Hörsten on +49 30 887 16 70 or mvhoersten@europeanfilmacademy.org.

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